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Welcome to PURE, the outdoor apparel brand with a conscience. Designed with care and diligence, we've crafted outdoor apparel that excels in the wilds and whims of nature while leaving the least possible environmental footprint.  Our reasons are simple, we like to travel far and live pure. 

With over 30 years of combined industry experience and knowledge, we set ourselves a challenge back in 2010 to create a range of outdoor apparel for the skiers, the mountaineers, the climbers, the sailors, the golfers, the wanderers and the travelers. This led to the creation of Purebrandz® in 2013. Each one of our collections, from PURE Snow® to PURE Mountain®, feature the best of design and function and use the world's best performance materials and are environmentally sustainable. Our apparel allows you to explore the world with a pure conscience, knowing you're wearing the best apparel from its inception to its ultimate recycling.



Travel Far. Live Pure.  

At PURE, we craft outfits able to withstand the toughest conditions nature can provide with materials and manufacturing practices sustainable for the environment and all of its users. We are:

•100% green
•100% recyclable
•Blue Sign Certified
•PFC free
•PFTE free
•Pure Products are made from recycled product
•Eco-tech Certified
•3-year Unconditional Warranty

Registration and Warranty

All PURE products come with a three-year unconditional warranty and feature a distinct QR code on the swing tag that when activated, using the AuthenticateIt app available for download at the App Store or Google Play, registers the PURE product's warranty to that user. After three years, we offer a 10% Buy Back Option where you can receive 10% off your next PURE purchase or donate to charity when you return your PURE product to a PURE dealer. These bought back PURE products will then be donated to orphanages in colder climates and after two years, returned and recycled.












Pure Snow Chamonix Women's Jacket $469.95 (SOLD OUT)
Pure Snow Remarkables Women's Pant $289.95 (SOLD OUT)
Pure Snow Kirkwood Men's Pant $299.95 (SOLD OUT)
Pure Snow Hakuba Men's Jacket $649.95 NOW $325.00
Pure Snow Meribel Women's Jacket $599.95 NOW $300.00
Pure Snow Copper Men's Pant $399.95 NOW $200.00
Pure Snow Ruapehu Women's Pant $399.95 NOW $200.00